The Betsie Current Volume 4 Issue 1: On Shelves Now!

The Betsie Current Volume 4 Issue 1: On Shelves Now!

Beginning another season of a job we truly love doing.

I spent most of yesterday driving around Benzie County, delivering the first issue of the new season of The Betsie Current, a free, full-color local paper that is co-run by me, my boyfriend Jordan Bates, and his long-time friend Jacob Wheeler. It’s a labor of love that comes out every two weeks in the summer and tapers during the “off” season, given that Northern Michigan’s business economy is highly dependent upon the tourism industry. (Since it doesn’t make good business sense to be advertising when there are no people around, and since our paper is free because it is offset by the ads that we sell, less ads = less frequent paper in the spring and fall and no ads = no paper through much of the winter.)

Jordan likes to say that we “aren’t burdened by reporting the news” — there already is The Benzie County Record Patriot, which, with one full-time reporter, tries its best to cover all the boring-but-important township meetings, zoning ordinances, obituaries, high school athletics, and such. So we get to report on the fun stuff, like the cool people, places, and events that make Benzie County so special. In that way, it’s something that both tourists and locals can get behind, which adds to the appeal from the perspective of the business owners who advertise with us.

Me though? I like to sum it up as a “feel good” newspaper, because it’s all goodnews news that’s contained within, never anything to make you feel glum.

Suffice to say that we’re pretty proud of it, and I’m always happy to deliver it. The best part, though, is when people are happy to have it delivered.

“Oh, good!” they exclaim when they see me walking in with a stack of papers. “The Current is here! We’ve been waiting for it!” What’s even funnier is when I am mid-delivery and a business owner from down the street is out and about running errands at the bank and says, “Oh, it’s out? Did you already deliver to us?” No, I calmly explain, I started at the other end of the street and am working my way down to you. (coughcoughMeredithI’mlookingatyoucoughcough)

Seriously though, it feels good to be part of a product that is so beloved by the people in our community. It’s only the beginning of my second season with The Current, but it’s something that I hope we can continue to grow and build on for many years to come.

For now, you can check out the first edition of this new season online here. Or, better yet, find the hard copy on the shelf of almost any business in Benzie County. You’ll find an article on the new businesses in Frankfort by Jacob, an update on ticks in the region by family friend Carol Navarro, and a Q&A that I did with Timothy Young of Food For Thought, Inc. and On The Ground about picking wild leeks and participating in the Run Across Congo, which starts on Sunday. Additionally, I took all the photos featured in this edition.

Want to advertise with us? Check out our ad rates here; email or call 612-804-5975 and ask for Jacob (pronounced with a “y,” like “Yah-cobe”).

I’d love to hear what you think of The Current, too! And/or if you have any story ideas of what we should be covering. Comment below or send a tweet to @aubreyannparker.


Lynn and Perin Chris Mekas Victoria Mekas Frankfort Michigan Main Street Business Petals & Perks Victoria's Floral Hill Top Soda Shoppe Aubrey Ann Parker photographer The Frankfort Hotel Jordan Bates Carol Navarro Tick Benzie County Lyme Disease Tami Smith Classen's Shoes Dr. Susan Daly Betsie River Vetrinary Clinic Tom Fountain Benzie-Leelanau District Health Department The Betsie Current Jacob Wheeler May 2015

Timothy Young Food For Thought Inc. On The Ground Run Across Congo wild leek The Hotel Frankfort Chef Matt Videki L'Chayim Delicatessan Frankfort Michigan business Main Street Frankz Frankfort Deli Classen's Shoes Lynn and Perin Maxwell's on Main Sunbeams of Promise Wingz & Thingz Food Truck Big Bob's Up North Outfitters Frankfort Laundromat Posh Beauty Bar Crescent Bakery Benzie County tick lyme disease Carol Navarro Linda Purdy Michigan Lyme Disease Association Bayview Grille Geno's Thompsonville Honor Onekema Building Supply Roadhouse Mexican Bar & Grille Benzonia Grow Benzie Farmers' Market Black Horse Antiques Beulah Hill Top Soda Shoppe Victoria's Floral Petals & Perks Beach Nut Surf Shop Stormcloud Brewery Brewing Company May Farm meat Bay Wear Cherry Hut Betsie Bay Furniture Art's Tavern Glen Arbor The Betsie Current Aubrey Ann Parker Jacob Wheeler

Honor Area Insurance Agency City of Frankfort Municipal Marina Coho Cafe Frankfort Michigan Kilwin's The Scoop The Manitou Restaurant Elberta Farmers' Market The Hotel Frankfort The Scoop Ice Cream Tag Limit Outdoors Canoe Rental Century 21 Sleeping Bear Realty Glen Craft Marina Suraces by Tile Craft Frankfort The Betsie Current May 2015

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.